CityTarget: A new concept for urban locations

The latest discussion at RetailWire about “small format” retail centers on CityTarget, a new idea being rolled out in Chicago and elsewhere. I see Target as particularly well-positioned to make this work if it gets the merchandise content right:

I do expect Target to get the CityTarget concept right over time, although even 80,000 sq. feet may not always be easy to find. It will take some well-focused assortment planning to make this work: Not just fewer items like lawn furniture, but more product geared toward the urban lifestyle. Apparel is a particular opportunity to “get it right,” although that looks like a challenge for the entire chain right now.

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