Market prospects for a “mini-iPad”?

There is plenty of buzz about what Apple is developing next, including a RetailWire discussion about the merits of a smaller, less expensive tablet. Here’s my view:

Apple seems to own the high end of the tablet market, as long as it keeps adding features (such as retina display) for the same price. The move to a smaller, less expensive iPad is a flanking move that will affect the Kindle Fire, Google tablet and other competitors. (And nobody knows what Microsoft will sell its tablet for this fall.) The risk, however, is in cannibalizing sales of the full-sized iPad, so this will present some marketing challenges to Apple at the same time that it works on the iPhone 5 and “smart TV” concepts.


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