Should Target drop the Kindle?

From a recent RetailWire discussion, about Target’s decision to drop the Amazon Kindle from its assortment. Most comments defended Target given the increasing competition from Amazon in many product categories. I take a different view, driven by what products belong in the assortment:

I’m a little baffled by this decision, especially given the long history between the two companies — most of all when Amazon was spearheading Target’s e-commerce effort. And if dropping the Kindle is a way to punish a competitor, what’s next? Dropping the iPhone because people are using it inside Target for “showrooming”? (OK, obviously not.) To say that this decision is in the best interest of Target’s “guests” is disingenuous, considering the Kindle is the best-selling family of e-readers on the market.


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