I know…Mother’s Day was a couple of days ago so this posting is late. The subject (on RetailWire) was whether retailers should be more creative about merchandising high-tech gifts compared to more traditional categories. Mark me as a traditionalist — and partly because of the very real budget constraints around this holiday:
Mother’s Day is still a holiday with a gift-giving budget ceiling, especially since the recession. Most tech gifts simply don’t fit into these price constraints, especially when you add in the cost of flowers or brunch. And, frankly, there is more personal sentiment required for a Mother’s Day gift — putting jewelry, apparel or other personal gifts at the top of the list. Rather than being overly adventurous, it may make more sense for department stores and apparel retailers to focus on what they do best.