Bed Bath & Beyond buys Cost Plus

Bed Bath & Beyond announced its plans to acquire the Cost Plus/World Market business. While most of the RetailWire discussion centered on the opportunity to add food categories inside BB&B, I see broader areas for growth and assortment synergy:

Yes, there is an opportunity to expand the Cost Plus specialty food business into Bed Bath and Beyond — but there is an even bigger opportunity to add the “World Market” assortment of home decor, furniture and gifts. It will take a large footprint to pull this off, but the move allows BB&B to become an even more dominant home goods retailer.

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