Whole Foods enters Midtown Detroit

Plenty of mixed reviews on RetailWire for Whole Foods, following its announcement that it is opening a store in Detroit’s Midtown neighborhood. Those panelists who know Detroit best like the move, and I agree:

Whole Foods is not running a charity (despite the government incentives) so its choice of location is probably a “leading indicator” for the revival of the Detroit neighborhood in question. And it has opened successful urban locations elsewhere that are underserved by other grocery retailers. Given the “food desert” issue in the headlines (the lack of fresh produce and other choices in may urban centers), Whole Foods is filling a void and should be successful if it leverages its brand equity in a targeted, localized way.

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