A brief comment (from RetailWire) about the news that Dollar Tree is testing an in-store pharmacy in its “Deals” store format. I’m a skeptic:
Dollar stores may be hamstrung by space and expense limitations preventing them from putting full-blown pharmacies into many of their stores. More importantly, there may be an image problem associated with dollar stores — the “lowest common denominator” brand position may be out of sync with customer expectations. (Target, Walmart and Costco don’t have the same problem.) Maybe Dollar Tree can make this work in its “Deals” format, but I’m a skeptic.