Nordstrom, meet Nordstrom Rack

RetailWire panelists generally agreed with me that the newest location of Nordstrom Rack in downtown Seattle — across the street from its flagship store — is a net positive:

I don’t see the new Rack location hurting sales in the flagship Nordstrom store. The brand is so widely accepted in its hometown that this move should represent a net gain. As Mr. Nordstrom suggests, this pattern has been repeated elsewhere, such as in downtown Chicago, with evident benefit to both locations. It may not be a move worth duplicating everywhere, but some markets can support the strategy with the right amount of traffic and population density.


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