The focus of a recent RetailWire discussion was Super Bowl TV ads…not the spots themselves (more on that later) but the idea of exposing them ahead of time online. I have no problem with it, given the huge cost of a 30-second spot and the desire to find a larger audience:
The trend toward online advertising creates more viral interest in watching the commercials during the game, not less. This sort of “sneak preview” seems to be drawing larger audiences to the Super Bowl, regardless of interest in the actual game or teams involved. Last year’s Super Bowl was the most-watched ever, and we can expect this year’s game to surpass it. If the goal is to expose advertising to a broader audience, more power to the online commercials.