Lowes recently received plenty of publicity (mostly negative) for backing out as a sponsor of the reality show “All-American Muslims.” Apparently Lowes and other sponsors succumbed to the threat of boycott from various pressure groups. I agree with several RetailWire panelists who feel Lowes mishandled this situation at several points along the way:
Not for the first time, this issue treads on hot-button politics as well as marketing “best practices.” The correct action from Lowes would have been to ignore the xenophobia in the first place, once it made the decision to sponsor the show. At this point the PR damage is done, so it would be pointless for Lowes to reverse its position. But succumbing to this sort of pressure in our multicultural society is a slippery slope, indeed.