“Gadget fatigue,” or the wrong gadgets?

From a recent RetailWire discussion: Is there such a thing as “gadget fatigue” in the consumer electronics business? In other words, are vendors and stores introducing new technologies and products faster than customers are prepared to adapt them? My point of view: It depends on the product. The right tablet, for example (the iPad) will be rapidly accepted, but there are plenty of misfires, too:

I actually see a disconnect between consumers’ response to a survey and their actual behavior. It’s the same syndrome that leads consumers to tell somebody that they plan to spend less for holiday this year, then go out and shop at a modestly higher rate. Pay attention to facts and results, not stated intentions.

If consumers were truly suffering from “gadget fatigue,” would they line up to buy the latest iteration of the iPhone? Would Apple and Amazon be selling tablets at such a fast pace? Fatigue (a.k.a. poor sales) tends to set in when a tech marketer launches an inferior product, with the BlackBerry Playbook being a prime example in 2011.


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