Using the post-Thanksgiving “lull” to your best advantage

Doug Fleener, a fellow RetailWire panelist, began a recent discussion about the best ways for stores to use the traditional post-Thanksgiving “lull” in business before the last-minute rush. His comments were focused on specialty stores with the ability to drive effective CRM with sales associates. My point of view is centered on big-box and chain stores instead:

In larger department and big-box stores, the post-Thanksgiving lull provides a good opportunity to manage inventory effectively. Assuming there is little or no additional incoming merchandise, it’s the perfect time to “recover” the sales floor and to flush as much seasonal inventory out of stockrooms and onto fixtures as possible. (It’s a cliche with some truth to it: You can’t sell goods from the stockroom.) And if managers have the discretion to “break the planogram,” they can also remerchandise the sales floor. Consolidating pockets of low inventory in order to bulk out well-priced overstocks is a smart idea.


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