New sheriffs in town at JCPenney

One of the most intriguing retail stories in the years ahead will be the evolution of JCPenney. Ron Johnson (from Apple) has assembled an impressive team but they have their hands full trying to “reinvent” the company. Here’s a recent analysis I wrote for RetailWire:

Ron Johnson and the team that he is hiring have impressive backgrounds, but turning around JCPenney won’t be easy. It’s one thing to start with a blank slate (The Apple Store) and a narrow assortment of most-wanted merchandise. It’s another thing entirely to turn around a company with an entrenched way of doing business in a very competitive space. Rather than promising to reinvent the department store experience, Mr. Johnson and his team will be smart to focus on one key improvement at a time…in particular, the overassortment of lackluster private brands putting JCP at a competitive disadvantage vs. Macy’s and Kohl’s.

 

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