More “lessons learned” from Apple

The Steve Jobs post-mortem continues, driven in large part by huge sales of his biography. RetailWire panelists recently commented on the importance of an “emotional connection” between product and user. Clearly it’s one of the underlying elements of Apple’s success:

I’m not sure whether every consumer product needs to have an emotional connection to its user, but even the most utilitarian products can benefit from the thought process that Steve Jobs brought to Apple. So much of the design focus of Apple is meant to draw the user closer to the product. “Graphical interface” was the first breakthrough, and touch screens were an even more powerful development. It’s something that every designer of consumer products can learn from.


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