Is Cyber Monday the new Black Friday?

From a recent RetailWire discussion…The apparently strong results on Cyber Monday show three trends at work:

1. Consumer spending is in a genuine recovery mode. The numbers have been modestly stronger than the “sentiment” all year, but the past five days show evidence of stronger demand.

2. E-commerce and multichannel retailers are getting a lot smarter about pitching online “doorbusters” and connecting with shoppers multiple times during the day.

3. It’s harder for employers to control online shopping at the workplace when a huge number of employees have handheld computers (aka smartphones) within reach.

The best news for retailers is that the holiday shopping season appears to have a tailwind. We will encounter the usual post-Thanksgiving lull, but many stores will report healthy comp sales later this week.


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