Black Friday 20/20 hindsight, part 1

My initial response (on RetailWire) to post-Thanksgiving business follows…and (as I’ve been saying all year) consumer spending is fairly healthy given the overall state of the economy. It’s unclear until we see what the entire month of November looks like whether the past weekend was a trend or an anomaly:

Until stores report comp sales this Thursday, we have an incomplete picture of winners and losers. However, it’s clear from the early evidence that consumers spent robustly over the weekend. Whether driven by early hours, doorbusters, “Small Business Saturday” or other marketing angles, customers were motivated to spend. (And slower traffic over the weekend vs. Friday should not come as a surprise to NPD or anyone else.) This is consistent with the narrative throughout 2011…consumer sentiment is persistently negative but actual spending behavior is less cautious.

 

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