Does Walmart have its pricing magic back?

Most RetailWire panelists feel that Walmart’s “Christmas Price Guarantee” (in which they match competitors’ prices) is a sign that the giant discounter has its “mojo” back. I disagree:

The “Christmas Price Guarantee” sounds like an extension of the “Match It!” campaign that has run on TV for the last several months. As such, it inadvertently reinforces the message that there are competitors out there actually beating Walmart on price. It would be more compelling if Walmart relaunched its “Rollback” campaign with a new wave of price cuts. Layaway is likely to have a bigger impact on recapturing market share in the next two months.


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