Remembering Steve Jobs

Among many other observers of the passing of Apple’s Steve Jobs, I made a couple of comments at RetailWire approaching the issue from two angles:

As I mentioned in August, Steve Jobs brought an uncanny taste level and design skill to his company’s product development — along with remarkable brand-building ability. It’s an almost unique combination in the business world, so it’s hard to replicate as a management lesson. The biggest “lesson learned” lies in Apple’s future: How did Mr. Jobs develop a succession plan and a team that will allow the company to thrive in the absence of his talent and personality?

Surprisingly, retailing has not benefited as much as you might expect, because most retailers have not fully embraced the model of the Apple Store:
1. Keep the assortment simple, focused and appealing;
2. Use technology to make the store more efficient;
3. Make the store design and associate skill set part of the overall branding message.


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