Pop-up stores: Here to stay?

Most RetailWire panelists agree with my comment that the phenomenon of “pop-up” (temporary) store sites is not a passing fad driven by the economy:

I’m not so sure that pop-up stores will “go away” when the economy improves. (Whenever that happens…) It’s turning out to be a useful way to sell seasonal goods in a cost-efficient way, and stores selling everything from holiday goods to garden supplies are discovering the benefits. It’s also a great way for vendors to “take their brands to retail” in order to create some buzz and test new product concepts. Even when retail business strengthens — and the excess inventory of space starts to tail off — the idea has lasting benefits.


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