More thoughts about Target and Missoni

Goods were showing up on Ebay on the day of the launch…and, as a fellow RetailWire panelist says, it’s a free country. However, the underlying issue is Target’s complete mismanagement of the Missoni launch. From the lack of inventory (in stores and online), to the poor replenishment, to the website crashes, this is a disappointment from beginning to end considering the marketing muscle that Target put into it. It’s great to have a brand image centered on “design,” not so great to have a brand image lingering on bad execution.

Advertisements

0 Responses to “More thoughts about Target and Missoni”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s





%d bloggers like this: