Amazon starts a brushfire

Plenty of comments at RetailWire (including mine, below) about Amazon’s introduction of the Kindle Fire tablet. I see it as part of a broader strategy, in which Barnes & Noble (not Apple) is the real target:

I agree with the premise that Barnes & Noble is the biggest short-term target of the Kindle Fire. And keep in mind that Amazon also launched three other Kindle models yesterday, including a basic wifi-only model with an aggressive price of $79. It’s a powerful flanking strategy for the Kindle brand, and also allows Amazon to develop a more sophisticated tablet in the future that can compete more effectively against the iPad.


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