Macy’s IT initiatives move forward

Discussion at RetailWire about Macy’s moving its IT efforts forward on several fronts (free WiFi, testing of kiosks and tablets, etc.). Well worth the investment, in my opinion:

This is a worthwhile initiative, in large part because Macy’s regional department store competitors tend to be laggards on IT spending. Macy’s is also being proactive about the eventual “reinvention” of the JCPenney store experience, given its new CEO’s background at Apple. (Let’s face it…most retailers have been too slow imitating The Apple Store’s use of handheld devices to speed the checkout process.) Finally, Macy’s will want to continue pouring IT investment behind the scenes to push its “My Macy’s” program to new levels. All in all, smart leveraging of Macy’s national footprint and expense structure.


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