Change comes to Apple (part 1)

Before the more recent (and sad) announcement about Steve Jobs stepping down as Apple CEO, RetailWire panelists weighed in on succession planning at the retail division. In particular, is the company smart to hire a non-retailer to replace Ron Johnson? Here’s my point of view:

Apple may feel that its business is at a global “tipping point” requiring an executive with international expertise. However, I’m surprised that the search isn’t starting inside the company. It’s vital that somebody running the retail operations “gets” the Apple culture of innovation and works as hard as Ron Johnson did to make the stores a branding tool for the company, not just a place to sell goods. If Apple doesn’t have somebody in position to advance, shame on them especially after years of speculation about Mr. Johnson taking another job in retail.

 

 

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