Belk’s IT investment: Not too late to the game

From a recent RetailWire story (and comment) about Belk Stores’ investment in IT:

Traditional department stores have been among the slowest movers into IT investments. It’s especially hard to justify the spending for a robust e-commerce site when stores are clustered regionally, compared to a national competitor like Macy’s. So it’s good to see Belk taking steps not only to grow its e-commerce sales but also to cultivate customers through new media. It’s consistent with the “modern” aspirational positioning, and it seems to be paying off in sales and profits.

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