Borders: The post-mortem

No surprise that Borders recently threw in the towel and announced the closure of its remaining stores. My point of view, from a recent RetailWire commentary:

Barnes & Noble may cherry-pick some of the remaining sites where they have an opportunity to fill in a market or enter another one. And it’s also possible that an independent bookseller might find a suitable location and a ready-made audience. But the writing was on the wall when Borders began its Ch. 11 proceedings and went through its first wave of store closings. It left Borders with little “critical mass” to support its remaining infrastructure and less relevance to the book publishing industry.

Of course, the underlying issue is the change in technology that made most traditional booksellers about as relevant as record stores. The advent first of e-commerce and then of e-books changed the marketplace and left little room for “second best.”



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