A book retailing success story

In contrast to the bad news about Borders and the underlying changes driving its closing, there is a success story worth celebrating: Half Price Books. Here’s my comment about its success building a niche, from a recent RetailWire discussion on the subject:

At this point the price of e-books isn’t falling fast enough to threaten Half Price Books. More importantly, Half Price Books has a very specific niche and brand identity. As Gene pointed out, there is a “treasure hunt” aspect to shopping at their stores that is very appealing to book browsers and value-oriented consumers. Combine the strategy with sensible approaches to e-commerce and expansion, and Half Price Books looks like a viable concept.

 

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