Can Whole Foods cover the whole country?

From a recent RetailWire discussion about Whole Foods’ plans to open up to 1000 stores across the country…I’m bullish:

Whole Foods is by far the dominant player in its segment of the food business, and its penetration of potential markets is nowhere near complete. And the company does not need to target the most affluent areas in a given city as long as population density, demographics and the “right” lifestyle is in play. In my market (Milwaukee) Whole Foods could easily absorb  more than its single location, and there are plenty of mid-sized cities that would support at least one store.
While plenty of competing grocery chains and supercenters have dabbled in “organics” and fresh-prepared food, nobody at this point can touch Whole Foods as the category-killer in this business.

 

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