Walmart’s move into C-stores

Regarding Walmart’s plans to test convenience stores, I stated on RetailWire that this concept is bound to be expanded if it works:

I don’t agree with the author’s statement that he doesn’t see Walmart throwing up C-stores all over the place. If the concept is successful, that is exactly what Walmart can be expected to do. The company has been interested in national and even global footprints for its various concepts for many years, and the C-store business seems to be dominated by strong regional players. (At least in my corner of the country, Kwik Trip is a much bigger player than 7-Eleven.) Walmart is starting from a strong brand name and pricing credibility; if it focuses on commodities, its competitors need to be prepared with different offerings, such as fresh and ready-to-eat foods.



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