Throwing traditional shopping “roles” out the window

A RetailWire discussion in response to new survey data showing the importance of men as grocery shoppers:

Most recent studies tend to turn shopping stereotypes upside down. The study showing that men do the majority of food shopping is a good parallel to the data demonstrating women’s roles in making decisions about car-buying and electronics. (There is probably contrary data to disprove these points, if you look hard enough or ask the survey questions in a certain way.) Bottom line, regardless of the data points, is that gender stereotypes probably need to be thrown out the window as they pertain to shopping patterns, especially since the outbreak of the Great Recession.


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