Facebook: Now an e-commerce site?

A recent RetailWire comment follows, about Express Stores using Facebook as a virtual e-commerce storefront:

A terrific idea, and more evidence of the breakdown in boundary between social networking and e-commerce sites. Clearly anyone who has already “friended” Express is an interested follower of the brand. Expect to see more moves like this in the near future, although it does continue to compromise Facebook’s original mission.

 

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