What is a retail “curator”?

RetailWire panelists recently discussed an article focusing on the concept of merchants as “curators” of the products in their stores. To me, this is an old but core idea (assortment planning) dressed up in more contemporary lingo:

I agree with the other panelists that the idea of curation as “selecting content for the benefit of the visitor” is the fundamental job of any merchant. Whether in a bricks-and-mortar or virtual storefront (or both), retailers are responsible for offering thoughtfully edited assortments aimed at their core and targeted consumers. So there is an element of new-speak in the concept of “curation,” but if the idea returns retailers’ focus onto the products they offer as the heart of the business, so much the better. No amount of design sophistication, cost-cutting or other strategies can disguise the lack of a pointed assortment.


0 Responses to “What is a retail “curator”?”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


%d bloggers like this: