Retailers: Get in front of the smartphone wave

The current levels of usage may be overstated, but there is no doubt that smartphones’ market share continues to soar. Along with it comes related technology such as scanning and QR apps, empowering the consumer in ways probably not foreseen ten years ago. The best way for retailers to avoid having competitors “snatch consumers out of the aisle” is to be proactive instead of playing defense. In particular, make sure that you are inviting as many of your existing customers to opt into text offers, use the social networking tools that are already driving e-commerce, and get in front of emerging technologies like QR apps. And — most importantly — execute! There is no substitute for having wanted product in your store on a timely basis at the right price, whether your customer carries a smartphone or not.

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