Kindle: With or without advertising?

Interesting discussion at RetailWire about Amazon’s latest idea to get the Kindle into more hands: A $114 version that includes advertising (on the screen savers, etc.) I’m in favor as long as the consumer has a choice, as with a “free” vs. paid app:

Reading a book may be the only form of entertainment left beyond the reach of advertising — at least in its dead-tree form. So the e-book reader needs to make a choice: Save $25 and deal with (hopefully unobtrusive) sponsorship, or spend more for the ad-free $139 Kindle with WiFi? Personally I think this is a good way for Amazon to continue driving the price of the Kindle down and capture more market share vs. other e-readers and tablets. (Not to mention driving more e-book purchases to its own site.) The key is to present sponsors’ ads in a way that doesn’t disrupt the immersive experience of bookreading.


0 Responses to “Kindle: With or without advertising?”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


%d bloggers like this: