Walgreens buys Drugstore.com

Clearly Walgreens sees faster growth in online business than in bricks-and-mortar as its penetration of every free corner in the U.S. grows. (And the Duane Reade acquisition puts it squarely in the center of the New York metro market.) There are plenty of economies of scale — focused on systems and logistics — by merging the “back office” functions of Walgreens.com and drugstore.com; the longer-term question is whether Walgreens wants to maintain separate website identities or more effective co-branding in the future.


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