QR codes: The next big thing?

It would be interesting to find out how many smartphone owners have downloaded scanning apps…I’m guessing it’s a high percentage and growing fast. Smart retailers will exploit this technology as a way to drive sales, instead of being afraid of the “competitive price-checking” empowerment of the consumer. QR technology can give retailers the ability to deliver product knowledge and micro-targeted offers to the consumer with a smartphone in her hand, as well as a deeper understanding of which products are drawing the shopper’s attention in the first place.

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