Amazon: The new low-price leader?

From a recent RetailWire discussion about Amazon’s increasingly competitive pricing. My point (below) is that Amazon represents great value, which is about price and a lot more. A side note: Walmart has built its business model on low prices, and now finds itself being beaten by both Amazon and Target…not a good thing if that is Walmart’s supposed competitive advantage:

Amazon built its brand position on assortment and convenience, even more than pricing. At the same time, it put a stake in the ground that it was going to be highly competitive in its original business (books) and has continued to compete aggressively in other categories like electronics. It comes down to the definition of “value”–it’s not all about price. There may be other retailers (e-commerce or bricks and mortar) with lower prices than Amazon, but it’s hard to compete against the total package.

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