Target puts a bullseye on Canada

My point of view (from RetailWire) about Target’s announced plans to expand aggressively in Canada:

While operating north of the border will have its challenges, this looks like a great move for Target. It has an opportunity to cherry-pick most of the Zellers sites, and it will end up with a very productive portfolio of stores. There is definitely a niche for an upmarket discounter like Target in Canada, since Sears occupies a more upscale brand position than it does in the U.S. and there is very little mid-market competition. (It’s also a good preemptive move vs. other U.S. retailers considering expansion to Canada.) Execution will be the key to Target’s success — not just its usual strong brand positioning.


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