Google meets Groupon

An interesting recent development, with Google’s plan to acquire Groupon indicating the giant company’s plans to expand its footprint as an e-commerce player. My comment from RetailWire:

Groupon has been an astonishly rapid success story, even in the context of e-commerce. From its beginnings in Chicago, only two years ago, the concept has spread rapidly all over the country and internationally too. It’s obviously a revenue-driver for Groupon as well as the merchants who participate — and you can make a case that Groupon is still in its infancy.

The acquisition allows Google to expand the Groupon concept exponentially to e-commerce sites, not just bricks & mortar merchants. It also allows Google to continue expanding its reach from its origins as a search engine and advertising vehicle to much broader e-commerce applications.

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