Google meets Groupon

An interesting recent development, with Google’s plan to acquire Groupon indicating the giant company’s plans to expand its footprint as an e-commerce player. My comment from RetailWire:

Groupon has been an astonishly rapid success story, even in the context of e-commerce. From its beginnings in Chicago, only two years ago, the concept has spread rapidly all over the country and internationally too. It’s obviously a revenue-driver for Groupon as well as the merchants who participate — and you can make a case that Groupon is still in its infancy.

The acquisition allows Google to expand the Groupon concept exponentially to e-commerce sites, not just bricks & mortar merchants. It also allows Google to continue expanding its reach from its origins as a search engine and advertising vehicle to much broader e-commerce applications.


0 Responses to “Google meets Groupon”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


%d bloggers like this: