Sears’ success in e-commerce

On a recent RetailWire post, I take a break from my frequent Sears-bashing to discuss their website:

BrainTrust panelists (including this one) spend a lot of time commenting on things that Sears is doing wrong, especially with its bricks-and-mortar experience. The Sears website (and apparently its use of social networking and mobile phones) is something that Sears is doing right. From my own experience as a shopper, I have found the Sears site easy to navigate, and the option of store pickup to be seamless compared to some of its competitors. (I have not used the online chat function or mobile apps, but it sounds like it’s worth exploring.) Now, if Sears could just do something about its tired stores and softlines assortments!


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