Barnes & Noble expands its kids’ assortments

From a recent RetailWire discussion about Barnes & Noble, and its plan to expand educational toy assortments into space formerly occupied by CD’s and DVD’s:

I agree with most panelists on this issue…there is a natural synergy between children’s books and educational toys. While the discounters and big box stores like Toys ‘R Us focus on “name brand” and licensed toys and games, the educational market seems fragmented and underserved. It also provides a reason for parents and kids (and gift-givers) to visit B&N on a more frequent basis, even though books for kids aren’t migrating to e-versions as fast as general-interest books. One more benefit: A good redeployment of some of the unproductive space that B&N has devoted to CD’s and DVD’s over the years as this industry moves quickly to digital delivery.

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