Walmart’s push to improve micro-assortments

From a recent RetailWire comment about Walmart and its new push to tailor assortments by store location:

Given Walmart’s expertise in supply chain management, it’s essential that they put this skill to good use micro-managing assortments by store. Making this work requires great logistical execution (by both Walmart and its vendors), adept use of its data warehouse, flexible planogramming and above all a committed culture.

Target has tried over the years to tailor its assortments for local preferences and — like Walmart — has better IT tools today than ten years ago to help make it happen. The added initiative of using social-networking techniques to focus their marketing efforts makes perfect sense, and we can expect to see other retailers follow Target’s lead.

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