August comp sales: Not so bad after all

From a RetailWire posting earlier this month, after retailers reported better-than-expected BTS sales:

I’m not sure why the naysayers were in full force before the release of yesterday’s numbers. After all, most general merchandisers released their own August comp sales over a week ago, and the numbers were better than expected. There was also other economic data released at the end of August suggesting that the U.S. economy continues to recover — slowly and erratically — from recession instead of falling into “double dip” range.

There is little doubt that negativity can cast a spell not only on consumer sentiment — even though there was a surprising uptick in August as well — but also on equity markets. The entire month of August was marked by a downdrift of stock prices and a mentality of “the end is near.” When sentiment is that sharply negative, it’s probably time to buy stocks and in particular time to focus on the upside potential of retailers and CPG companies.


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