Amazon enters another category: Baby basics

After seeing Amazon fresh grocery delivery trucks on the streets of Seattle last weekend, my response is “Why not”? Amazon continues to identify one market opportunity after another, and they have built years of credible brand equity around their pricing, convenience and execution. In a way, Amazon has expanded from its original roots as a book seller to become the department/discount store of the e-commerce age. So, why not get into the baby “staples” business?

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