When is it too early for stores to deliver fall merchandise?

From a recent RetailWire discussion about retailers’ pushing back deliveries of heavier fall goods. A good idea, in my view:

Not a new trend…in fact, most retailers have pushed back deliveries of true “cold weather” goods as August and September have become noticeably warmer in recent years. (Of course, you will still see the beginnings of a winter outerwear presence in most department stores in early August, at least in cold-weather climates.) Retailers, their vendors and their product development teams have gotten a lot smarter about delivering “transitional” color palettes in wear-now fabrications than a decade ago; at that time, many stores’ apparel floors looked like museums because the customer just wasn’t motivated to buy.


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