Piperlime Pop-up

From a recent RetailWire discussion about Piperlime and its upcoming pop-up store in Manhattan:

Pop-up stores have become a great tool for creating brand awareness and for driving traffic to retailers’ websites. And, most noticeably in the case of Target, Manhattan-based pop-up stores become precursors to successful brick-and-mortar locations. So it’s possible that Piperlime has an agenda other than simply driving website traffic and awareness: To experiment with concepts that would work in a physical store. Piperlime’s primary focus on branded shoes makes it a much different kind of business than other Gap divisions, but also provides potential future competition for DSW nationwide.

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