Macy’s: Finally on a roll

Macy’s seems to be heading into a period when it is finally putting the merger-and-consolidation issues in the rear mirror so that it can focus on merchandising initiatives–many of which seem to be paying off. It is also in a position of significant strength compared to its key department store competitors–not only JCPenney but especially regional laggards like Dillard’s and Bon Ton Stores. If anything, it’s repositioning as a more “upmarket” store than its competitors is paying off as the economy slowly revives. There are still plenty of merchandise content and execution challenges, but Macy’s is heading in the right direction.


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