Trick or treat at Victoria’s Secret?

OK, an irresistible headline for a blog post about Halloween products at Victoria’s Secret this fall. Hard to say yet whether this will be “party-wear” or more true to VS brand positioning as headquarters for intimate apparel. Either way, it’s a good idea, as I recently expressed at Retail Wire:

Terrific idea…let’s face it, Halloween is becoming more geared to adult dress-up (so to speak) and less to kids every year. I’m sure the VS Halloween collection will have an element of “costume” and a large dose of provocation. Victoria’s Secret would be smart to buy this collection somewhat cautiously, however — running out of Halloween goods is much better than carrying them over on November 1st.


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