School uniforms: Add-on or trade-off business?

From a recent RetailWire panel discussion about school uniforms and many retailers’ push to get into the business:

I see this as a positive development for retailers, which is why you see so many traditional outlets for BTS apparel (JCPenney, Target and others) exploiting the opportunity. It represents an add-on purchase, since the rest of a kid’s wardrobe is usable at school only if there is no dress code. (And the rest of the wardrobe has to be replaced every time it gets outgrown.) It also provides a “need to buy” incentive during the back to school season, which otherwise lacks the same sort of urgency as holiday shopping. So a win all around, not to mention the demonstrated benefits inside the schools themselve

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