Joseph A. Bank opens outlet stores

Excerpts from a recent RetailWire discussion about Joseph A. Bank and its plan to open outlet stores:

From the pricing on the website, it appears that Joseph A. Bank is taking an “everyday low price” approach to its factory store concept. The pricing looks similar to the “sale” prices that are trumpeted in their regular stores. Outlet stores can be a growth vehicle, if Joseph A. Bank chooses its sites carefully to avoid overlap with its full-line stores.

But the company needs to be careful not to let everyday low prices undermine the perception it has built its brand around — that it is offering huge savings when it puts merchandise “on sale.” I would advise the company to be careful about the content it develops for the factory stores — other than using them as liquidation centers, there ought to be a lot of “everyday low” content that can’t be found in their regular stores.

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