Kmart new concept #473

Today’s RetailWire discussion covers a new Kmart test concept in an Iowa location: Replacing a closed auto center with a self-service laundromat. The theory is that customers can shop at Kmart during the hour while their clothes are in the machines. Mark me down as a skeptic:

This story resonates in two ways: It illustrates how much unproductive real estate is sitting in Sears Holdings’ portfolio, and it also shows how Kmart is aiming at more downscale consumers. (The successful layaway program was another example.) Bottom line: Sears Holdings doesn’t appear to have a viable strategy for Kmart centered around merchandise content, marketing or some meaningful reinvention of their store format. And do consumers, no matter how budget-oriented, really want to shop in the same place where people are washing their clothes?

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1 Response to “Kmart new concept #473”


  1. 1 James July 9, 2010 at 2:23 pm

    Kenmore mentality?


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